Our Story

Leaders today balance demanding jobs and roles outside of work. More than ever they need to be able to lead themselves and others effectively. We enable leaders to have a clear understanding of their strengths, values and beliefs, purpose, leadership style and clarity around development goals, all imperatives for success.

Jensage was ideated from the meaning of the words Jen and Sage. Jen refers to "humanity" or "human-heartedness". People cultivated by it are humane individuals who exhibit compassion and care toward others and are motivated by a deep empathy for others. Sage refers to wisdom, experience, calm judgement and in this context “collective wisdom”. Jensage’s Director and Founder, Rachel Primrose, has genuine desire to partner and collaborate with professional and executive individuals, teams and organisations, to create an environment where collective wisdom is demonstrated, human potential realised and measurable results are achieved.

Rachel is a dynamic, experienced coach, consultant, clinical supervisor, mentor and facilitator. She brings optimism, creativity, compassion, curiosity, flexibility, practicality and 20+ years of experience of working in senior leadership and management roles at both an organisational and state-wide levels in healthcare to her practice. She has extensive experience in consulting and collaborating with organisations to design and deliver transformational leadership and talent development initiatives and programs that build individual, team and organisational leadership capability, capacity, producing measurable results and sustainable change.

Rachel also collaborates with a range of highly professional and creative people to support in enabling Jensage’s vision. Rachel’s collaborators have specialist expertise in the leadership development of individuals, teams, organisations and contemporary leadership theory and models such as systems, complexity, adaptive, collaborative and transformational leadership. 

In addition, collaborators also have expertise in executive coaching, team coaching, coaching psychology, facilitation, psychology, talent development, mentoring, design thinking, strengths assessment, MBTI, mental toughness, 360 feedback and other diagnostic assessment tools.